The hat worn by Princess Beatrice of York to the wedding of the Duke and Duchess of Cambridge in London on 29 April 2011 has been sold on the online auction site eBay for £81,100.
Created by Philip Treacy, the hat made headlines throughout the world for its dramatic design, some have described the creation as a Turkey Twizzler, a toilet seat and a pretzel.
The hat has even managed to generate enough attention to merit its own facebook fan page, and countless of videos on youtube.
The proceeds of the sell will go to Unicef and Children in Crisis.